HOW-TO

Check out this article in the print edition of StudentFilmmakers Magazine, May 2008. Click here to get a copy and to subscribe >>

Back Edition Spotlight: May 2008, StudentFilmmakers MagazineGetting Financing for Your Independent Film
Ensuring Distribution and Choosing Scripts

by Christina DeHaven

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But whatever you do, never, never, ever fund your film on credit cards. I don�t care if this is project is the �opus� of your film career � no film is worth getting yourself into personal credit card debt.

Important Elements to Consider when Working to Ensure Distribution for Your Independent Film

Attaching stars to your film is one of the key elements to help ensure distribution of an independent film. Finding a reputable casting director to partner up with you is a huge asset for an independent filmmaker. There are many notable, award-winning actors out there that have tremendous respect and appreciation for independent cinema, and the many wonderful and challenging roles that it produces. The only hard part is getting access to them, and this is why you need a good casting director.

Also, do your research. If you haven�t already, become an avid reader of the trades. Keep a close eye on the market and trends. What type of indie deals seem to be the most successful and where does your film fit into the demand? This information will help you gain insight into what distributors are looking for in the current movie-going environment and will strengthen your distribution strategy. Producer�s reps and film sales agents do this for a living, so if you have the good fortune of coming into contact with one of these individuals seize the opportunity to engage them on your project.

And another thing: Budget for a highquality end product. These days there are many cost effective ways to shoot a film besides celluloid. With the advent of better technology such as portable HD and better, more accessible editing software, the possibilities are endless. But don�t skimp on the quality. Festival programmers and distributors do care about quality, almost as much as they care about a good story. Also, don�t plan a budget that

anticipates that cast and crew will work for free, and will gladly eat peanut butter and jelly sandwiches. Plan on the most professional yet practical budget possible. We must be realistic�movie making is a very collaborative and expensive process, so you have to be prepared to spend some money.

Choosing Projects and Scripts

If you�re going to produce a film, you�d better love the script. You have a long road ahead of you and there is plenty of work to do, so this had better be a labor of love. You�d also better like the director, because this is the person you will be spending most of your waking hours with. You must ask yourself, are you confident in this person�s artistic vision and determination to make a good film? Also, will this person respect your feedback and your authority over the production?

Do go with your gut... always.

Don�t be a �yes� person when you know you have to say �no�. While it is a producer�s job to troubleshoot and put out fires, you cannot save the world�s problems. Better to be honest and say no, walk away if need be, but never move forward on anything if it doesn�t feel right.

It�s a tough uphill road to climb, so make sure that you make it worth your while.


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Check out this article in the May 2008 print edition of StudentFilmmakers magazine, pages 42 and 43. Click here to get a copy of the May 2008 Edition, so you can read and enjoy all of the excellent articles inside.

About the Author:

Author Christina DeHavenChristina DeHaven is an independent producer and adjunct faculty member at NYU�s Tisch School of the Arts. Her credits include commercials, music videos, episodic television, documentary, and over a dozen short films. Her first two shorts were accepted to the Sundance Film Festival and recent projects include two featurelength documentaries, �My Uncle Berns� (directed by Lindsay Crystal, HBO), and �761st� (directed by Pete Chatmon), about the first African-American tank battalion to enter combat in WWII. Christina has also recently produced several music videos for the Grammy Award-winning band, The Black Eyed Peas.


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