American Promise: A 12-Year Documentary Raises $50,000 on Kickstarter

Joe Brewster and Michèle Stephenson spent 12 years filming their own family for American Promise. How they raised $50,000 on Kickstarter for the doc.

Can you imagine spending 12 years shooting one film about your own family? Can you imagine raising production funds for one film for 12 years? Joe Brewster and Michèle Stephenson, a Brooklyn-based husband and wife filmmaking team, have been doing just that since 1999. Their film, American Promise, is about race, education, and achievement; it will air on PBS’s POV series in 2013. Michèle and Joe recently raised $50,000 on Kickstarter but the bulk of their production and outreach budget came from The Ford Foundation, Open Society Foundation, Sundance and Tribeca Institutes, San Francisco Film Society and The Fledgling Fund.

When people first learn that we’ve been filming our son, Idris, and his best friend, Seun, since they entered kindergarten in 1999, reactions usually range from sympathy tinged with judgment (“I would never have the courage to put my family through that!”) to admiring disbelief – usually from other filmmakers (“I can’t believe you have the endurance and tenacity to go through it. You guys are brave.”). Well, we can’t believe we put our families through this and we also can’t believe we’ve had the endurance to get through 12 years of filming. It has been truly difficult balancing our filmmaker hat with the responsibilities of parenthood. That said, our biggest concern has always been about our son’s own agency in this project.

Our film is about Idris and Seun’s experience as African American boys attending a prestigious, predominantly white prep school on the Upper East Side of Manhattan. This is not another Waiting for Superman; access to opportunity is not the issue.

American Promise opens with Idris and Seun beginning their education at one of New York’s finest schools, but over 12 years, their educational journey proves to be more complicated than any of us had anticipated. And it’s all caught on camera.

In an attempt to chronicle the coming of age of these boys, we’ve been challenged as filmmakers, and as parents. We often wanted to turn off the camera and spare the boys during times of discomfort, pain, and uncertainty – from fights over homework and times of personal tragedy to every day teenage awkwardness. But we committed ourselves to this challenging filmmaking process, and now after 12 years, we are finally going to give audiences a never-before-seen look into the lives of two boys growing up over the span of two hours.

Airing on POV in 2013, American Promise will be the central pillar of a transmedia campaign that will use film and other media as tools to bring together forward-thinking nonprofits, foundations and leaders dedicated to empowering black males—creating change in young men and in the public consciousness. Michèle uses her international experience as a human rights attorney to tackle stories on communities of color and human rights. Her work has appeared on PBS, Showtime, MTV and other channels. Her honors include: Best Film Directed by a Woman of Color, ADFF; Grand Jury Prize for Best Documentary, ABFF; and Diversity Award, SilverDocs International Documentary Film Festival. Michèle received her JD at Columbia University. www.americanpromise.org www.radafilm.com

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